Since smoking restrictions were introduced leisure venues and licensed premises in particular have needed to offer customers an area outside the building that will comply with current legislation. This has created a new phenomenon and the café barrier has become a familiar sight outside bars, cafés and restaurants, throughout the country. Providing a contained, external area that extends the facilities of a premises, café barriers are invaluable in helping to ensure customer loyalty but according to some industry figures the can do even more for a business.
David Tuppin a Director of Xtracs, believes café barriers contribute to the bottom line and can actually make a business more profitable. “The capital outlay for an Xtracs café barrier system is easily offset by the advantages of retaining profitable customers,” David said. He sees a café barrier system as a fast and easy way to expand floor-space at a fraction of the cost of a bricks and mortar extension. “Of even more significance, to anyone who knows just how expensive high-street ground-rents can be, is the fact that they allow a business to realise the potential of passive, non-profitable areas.”
“Xtracs café barriers are made of stainless steel so they can remain in place whatever the weather providing further benefits for businesses taking advantage of the option of our printed banners,” he added. “Printed in full colour, banners can be used for corporate branding and provide a significant marketing opportunity, without the kind of print and media costs associated with outdoor posters. Our clients tell us that banners offer an advertising platform with real impact which continues attract passing traffic as long as they are left in situ. What business can afford to miss out on that in todays economic climate.”
Tuppin also sees even more opportunities for businesses that are able to obtain sponsorship of their systems. “A savvy business may be able to gain an income through revenue generated by media sponsorship. We have several examples of how this could work including a bar offering sponsorship of their café barrier banners to a brewer and promoting a beer brand outside their premises. However they are used one thing is certain, businesses profit from Xtracs café barriers.”
For more information visit: www.xtracs.com
Tel: 01908 511740
email: sales@xtracs.com
